What is browser cookie and FLoC ?, and how it's works on your device?

How are you all, friends? I hope you are all well by the grace of God. So, friends, we all use the Internet on our smartphones. We all do a Google search for something. In addition to searching for anything, we access various websites. But even there, we are constantly tracked.

What is browser cookie?

Google is the first thing you want to do to track me in the internet world. Google knows the news of our every move and shows us ads accordingly. We intend to collect information from Google so that we can show it to future advertisers. According to the advertiser's needs, they want to present the product to the right person. And that's why they take our personal information.

Google uses several methods to display ads based on our personal information. Browser cookies are one of them. Many of you may have heard of browser cookies. Google tracking us by collecting our cookies and is also used to improve our browser experience. In addition to improving our experience by using any website, they also benefit from browser cookies.

So, guys, today's post is about Google Cookies and Google FLoC or Federated llLearning of Cohorts. Where Google collects our information by collecting browser cookies, Google FLoC is an updated version, which will work instead of browser cookies. But first, we need to know what browser cookies are and how they work. If we can better understand browser cookies, we can also know this Google FLoC from Google.

So friends, today's post will be as informative as any other post. If you don't know about browser cookies and Google's new technology Google Flock, then today's post is for you. In today's post, you can find out what browser cookies are and why they used them. In addition, We will try to discuss in detail what information we can collect from browser cookies and leave it to someone else, insha'Allah. And for that, you must read the whole post carefully.

And yes, if you haven't followed me yet, I'm requesting you to follow me by clicking the follow button above. In this way, just like you can see my blog on the homepage of Dextra Surf, in the same way, I will be encouraged to do a new blog later. So don't delay and keep following by clicking on the follow button above. But let's start today's post entirely.

What are browser cookies, and why they used them?

The browser collects cookies on almost every website on the Internet. When you visit a website, it asks permission to collect your cookies on that website. Which, of course, made the video an overnight sensation. However, you can be sure that if you visit a website and allow cookies to be collected, they will store the information you are browsing.

Let's move on to cookies. When you visit a website, that website stores some of your text files in that browser. Now that text file can hold various information about you in that browser. For example, what you saw on that website, what language you are using, what topics you clicked on most when you visited the website, and how long you have been viewing them, it stores your user ID and other information on that website.

One of the reasons a website submits this information to you is when you visit that website again. The next time, that website will take your previous experiences from those files, which are the ones that you have given priority to before. 

Or what language you used to come to that website or what category of writing inside the website you liked the most. And the purpose of these cookies is to take the browser to recommend some products to you automatically or improve your user experience. That is the primary function of browser cookies, which improves your browser expression a bit.

And yes, this time around, you might think that if browser cookies improve my user experience, that's fine too. The cookies I talked about here are first-party cookies. First-party cookies are no problem on the Internet. But there are problems with third-party cookies. Now, what about third-party cookies?

When you visit a website, that website will store some text files in your browser called first-party cookies. Only the website you are visiting here stores your data as a cookie in that browser. T

The purpose of that browser to collect your cookies is to further enhance your experience on that website. First-party cookies are collected so that you can easily recommend something when you visit that website later. Here you can say that the cookies are collected for you.

But if someone else collects cookies on the website you visit, it is called third-party cookies. That means that the cookies you are collecting on the website you are visiting are from another website. 

That is why it is called third-party cookies, and third-party cookies may be used for commercial purposes. Third-party cookies work so that in the future, they can show you the topics of your choice and see the ads of your choice so that they can take advantage of them.

Now you may think that any website is collecting cookies on your visited website?

You see, you often see ads on all the sites you visit. So it could be Google ads or any other third-party organization ads. These text files are submitted to your website from third-party companies. 

For example, suppose you visit a website where Google ads are displayed. There will be some Google files inside that website where all the information to visit that website will be stored.

Going to that website will save you information on which topics you are most interested in, which articles you have clicked more on. And how long you have been viewing them. So the purpose of submitting these is that when you visit that website. Again if an advertiser comes there to advertise, he will first look at the cookies in that browser. 

You will go to that website and search for the things you have seen and clicked on. And so the third-party advertiser will show you the ad. That is how third-party cookies are used to track you on the Internet and show you various ads of your choice.

Now the problem with these third-party cookies is that a browser cookie may contain all your data. In addition, these cookies do not encrypt your data, meaning that anyone can see your cookies. In this case, any third-party company will be able to access your cookies whenever you visit any website. That is why all browsers block third-party cookies by default. Google is the only browser where these third-party cookies are not blocked by default.

Other browsers block third-party cookies. However, you can block third-party cookies inside Google Chrome just like any other browser. But Google is the only browser where third-party cookies are not blocked by default. Probably a factor as to why they're doing so poorly. Google's revenue comes from the highest advertising.

If Google stops tracking you on the Internet, it is their loss. Google will not be able to show ads to your liking or personal information unless you are tracked. And if your preferred ad is not shown, the cost of advertising will increase. Because at that time, you have to impress more ads to show ads to the right people or show more than one ad to the same person. In this case, Google would never want to turn off third-party cookies.

But browsers other than Google Chrome block these third-party cookies. In this case, Google will have to turn off these third-party cookies. Otherwise, no one will want to use Google Chrome because more third-party cookies are being collected here. And to overcome this problem, Google has brought Google FLoC or Federated llLearning of Cohorts to track you anew on the Internet.

What is Google FLoC or Federated llLearning of Cohorts?

What is Google FLoC?

Let me give you an example to understand Google FLoC. So look at what used to happen in Thirty Party Cookies; when you visited a website, that ad company would check the details of the cookies in your browser. The browser cookies file where your data is and shows you ads accordingly.

Google FLoC is a variant of this. Google's FLoC will say that the data that you visit on the websites you visit will be stored in your browser, but here your browser will do some processing by itself. Then you will be thrown under any particular group according to your interest. The group you will be thrown in may have millions of people like you whose needs or interests are the same as yours. Thus, there may be millions of more groups where there will be groups according to some people's needs, and the needs of people in each group will be different from the needs of people in other groups.

I don't know if you understand this process here. Here I am once again saying that the more you see or click more on the Internet in a world or in that country, the more people like you are in a section. In this way, they are divided into different groups according to your choice and other people's choice. And by collecting cookies, they will be shown ads according to each of their groups.

Then when you visit a website, the ad company that advertises on that website will no longer give you your data. In this case, only the number of the group you are in will be given to him, and the data company will have to process it. That means that your data is not being given here. Only a group number is being given to the group to which you have been assigned. That is Google's FLoC.

One advantage we have here is that Google will no longer hand over our data to others, or our data will not go to any third-party website. In this case, the information that you are going to is only our group number. But many browsers are against this FLoC of Google. They are also blocking FLoC like Google's third-party cookies. Here's what I think they did right.

In my opinion, we don't want to be tracked on the Internet in any way. It could be Google's Cookies or FLoC method. Tracking someone in both methods here is a terrible thing. However, there was an option in third-party cookies, and you can disable it. But in this new FLoC of Google, you may or may not be given this opportunity. You may not know that you have been brought under Google's new FLoC.

So, in my opinion, if in the future there is no benefit that Google FLoC, like browser cookies, cannot be turned off. Then maybe many people will leave Google Chrome and look for alternative browsers. But if we think about the security of our data, we should not use Google Chrome. If you want to avoid tracking in the online world, then you can use the DuckDuckGo browser and search engine. 

DuckDuckGo is the only one that promises complete security for your data when it comes to roaming online. When you search for something on Google, they record that keyword and use it to show ads. But that is not the case with DuckDuckGo. 

If you search for something on Google, they will keep a record of it and all the information about the website you are visiting and the topics you are interested in visiting. You have to track many ad companies on a single website. In this case, if you visit a website using DuckDuckGo, you will see at the top of the search bar how many ad companies are tracking you on that website at that moment. Here I am talking about DuckDuckGo's mobile browser. 

If you search for a topic in the DuckDuckGo search engine, its history will not be stored there, and the history of the website you enter will not be stored here. In addition, if you go to a website, all the ads will be blocked from there. That will save your Internet. However, you may not need to elaborate on this.

So, guys, I hope you understand what Google's cookies and FLoC thing are and how it works.

So, guys, I hope you understand what Google's cookies and FLoC thing are and how it works. Don't forget to share your personal experience in the comments about how you felt after reading the article. And if you like the post, please share it and share it on social media to let your friends know. And if you like to see new science and technology-based post like this, then visit DXTRA Surf regularly. Thanks

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